![]() price to stimulate rapid market growth (Baker and Hart. ![]() We recommend that every organisation should undertake it early in the self-assessment process. a company can use an integrated pricing strategy to increase revenue and. It underpins all the other marketing audits available from Cambridge Strategy. This is the definitive audit for any marketing department or function. Then go on to evaluate your existing marketing objectives and find out: a) how well your marketing strategy and tactics are aligned with those objectives b) and whether they are achieving. Then go on to evaluate your existing marketing objectives and find out:Ī) how well your marketing strategy and tactics are aligned with those objectivesī) and whether they are achieving those objectives in practice.įollowing an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. ![]() The Strategic Marketing Plan Audit covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). A detailed top-management review of your company’s marketing strategy ![]()
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